Esti Brantz, Anat Natan, and Meydan Levy,
Co-Founders
Complexity constantly confounds cooking. Perhaps you lack the time? Or you can’t find the quality ingredients needed for a nutritious dinner? Anina is on a mission to simplify healthy eating with a unique eating experience and sustainable consumption. The culinary design company developed an innovative technology that creates ready-to-cook capsules that lock in food’s nutrients and freshness, creating a healthy and tasty meal that is shelf-stable for up to a year. Just add water and microwave for a delicious, ready-to-eat entrée in mere minutes. Veritable culinary works of art, Anina’s wide range of dishes feature regional flavors from around the globe, including Mediterranean and Vietnamese. The company reduces the staggering problem of food waste by using fruits and vegetables with slight appearance imperfections that would prevent them from being sold at grocery stores but taste as good or better.
It takes a unique investment partner to understand the intersection of high design and dehydrated food. Unorthodox Ventures helped Anina quickly solve manufacturing challenges, including how and where to locate a production line in Israel.
AgFunderNews – Anina Among the Plant-based Pioneers in GROW’s Latest Impact Cohort
Asif Culinary Center – Anina Will Make You Forget Everything You Know about Ready-Made Meals
CTech – 'We're Here to Transform the Way We Consume Our Food'
Dezeen Awards – 2022 Visualisation of the Year Honoree
Fi Global Insights – Green, Clean, Natural and Beautiful: Meet the Latest Premium Ready Meal Player
Food Business News – Food Tech Startup Creates Meal Pod from Upcycled Vegetables
Food Ingredients First – Anina Leverages Upcycled Fresh Produce in ‘Meals in a Pod’ Concept
Food Navigator – The Meal ‘Capsule’ Aiming to Disrupt the Ready-Meal Category
Green Queen – Anina Turns Food Waste into Sustainable Plant-Based Ready-Meals
ISRAEL21c – Israeli Startups Aim to Stop Crops Being Lost on Route to Market
Labiotech.eu – Reshaping the Future of Food by Upcycling Rejected Vegetables
NoCamels – Ugly Veg Turned into Artistic Packaging You Can Actually Eat
NOSH – Anina Transforms Ugly Vegetables into Artistic Ready Meals
The Spoon – Dispatches from the Israel Food Tech Ecosystem
The Vegan Review – Israeli Startup Makes Meal Capsules from Unwanted Vegetables
Vegconomist – Upcycled Food Innovator Anina Launches Line of Ready Meals
VegNews – Solving the $1 Trillion Food Waste Problem by Turning ‘Ugly’ Vegetables Into Beautiful Vegan Meals
Dezeen Awards – 2022 Visualisation of the Year Honoree
Barilla Good Food Makers – 2022 Accelerator Program
Basque Culinary Center – 2022 Culinary Action On the Road Competition
EY’s THE PITCH Startup Competition – 2022 Winner
Future Food-Tech's Kraft Heinz Innovation Challenge – 2023 Finalist
Hebrew University Asper Prize – 2023 Finalist
KMZERO – 2021 Ftalk Food Summit Innovation Awards
TheMarker – 20 Most Promising Startups
Tnuva and Calcalist’s FoodTech – 2021 Innovation Competition